services

Websites and brands that do a job.

Two services, done properly. Every project is quoted after a free call, with a fixed scope in writing before you pay anything.

websites

Websites and Shopify stores

A custom site built around the one thing you want customers to do: book, order, or call.

  • Online booking, menus, galleries, and contact forms
  • Custom Shopify storefronts for product brands
  • Designed for phones first, where your customers are
  • Easy for you to update hours, photos, and products
  • Set up for local search: page titles, a sitemap, and the business details Google reads
  • Fast pages that load on a weak cell signal
  • Simple visitor stats, so you can see what's working

A good fit for: Barbershops, salons, restaurants, cafés, gyms, boutiques, and product brands launching on Shopify.

Typical website build, deposit to launch
branding

Branding and brand books

The rulebook for how your business looks and sounds, written so anyone on your team can follow it.

  • Logo use, colors, type, and photo style, with the reason behind each rule
  • Your core message and voice, with real writing examples
  • Direction for your menu, storefront, packaging, or social posts
  • Three sizes: Mini (10–12 pages), Core (25–30), Full (50–65)
  • Mini books suit a single shop without marketing staff
  • Core books suit growing businesses with a team or a second location
  • Full books suit brands with many people making things in their name

A good fit for: Businesses that have a logo but nothing else, or a look that changes every time someone new makes a flyer.

Type, color, voice, and the rules that hold them together
process

How it works

  1. Free call

    20 minutes on your business, what's not working, and what you need. No pitch deck.

  2. Proposal

    A written scope, timeline, and quote. A deposit reserves your spot.

  3. Design and build

    You see real designs early and steer as it comes together.

  4. Launch

    It goes live, you get a walkthrough, and everything is in your name.

questions

Questions owners ask

How much does it cost?

Every project is different, so I quote after our free call. You get a fixed scope in writing before you pay anything.

How long does a website take?

Most websites take about three weeks from deposit to launch. Your proposal includes a timeline.

Can I update it myself?

Yes. You can change hours, photos, prices, and products without calling anyone, and I'll walk you through it at launch.

Who owns the site?

You do. Your domain, hosting, and Shopify or booking accounts are set up in your name.

I already have a logo. Do I need a brand book?

Not always. A smaller brand book can build colors, type, and voice around the logo you love, so everything else matches.

Do you only work with businesses in New Jersey?

Most of my clients are in North Jersey and New York City, so meeting in person is easy. Product brands can be anywhere.

New project? Let's talk.

Tell me a little about your business and pick a time for a free 20-minute call. You'll leave with a clear next step either way.